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Equally left- and right-brained: love big ideas but enjoy the details, thrive on new challenges yet embrace routine tasks, and tackle both bold and boring bits.

I help organizations shape products and services that create value for both users and businesses.

With expertise in UX research, strategic design, and service design, I:

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Uncover user needs through actionable insights​

Identify opportunities and refine offerings for impact

Bridge human-centered design with business strategy

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