WHERE INSIGHT, STRATEGY, AND STORY MEET.

I ask the right questions so you can build what truly matters.

I shape products and services that create value for both users and businesses.

Equally left- and right-brained: love big ideas but enjoy the details, thrive on new challenges yet embrace routine tasks, and tackle both bold and boring bits.

With expertise in User research, strategic design, and service design, I:

Uncover user needs through actionable insights

Identify opportunities and refine offerings for impact

Bridge human-centered design with business strategy

Let's talk!